Worked on the conceptualisation of the film plus static creatives for Noise smartwatches (2023).
Here, we played on the insight of the smartwatch being Virat’s best friend and someone he has to answer to in terms of his daily regiment.
For the static creatives, we worked with the angle of pride where Virat showcases the watch with a sense of confidence to work with the line ‘Dil ka Shor’. In terms of the execution, we played around with patterns and colours to achieve a premium and lifestyle sort of look and also tried to provide scalability in terms of size variation when it comes to a look.
The space for these static creatives was something we debated on and off and ultimately decided not to move forward with.
Photographer: Rohan Shrestha
Director: John Fredrick Peter Mayne
ECD: Adarsh Atal & Ameya Kovale
Creative Team: Aishwarya Mahurkar & Jonaki Guha (me)
