Jonaki Guha
VS--YouTube-DrawerWarsTheForceAwakens-0’07”.jpg

Livspace Brand Campaign

The Task:

To drive awareness and consideration for Livspace (end-to-end home interiors brand) during our version of Superbowl - the IPL.

Don’t try this at home: The communication context

Home interiors in India is largely an unorganised market. People go to contractors and carpenters with a vision for a home through good looking Instagram and Pinterest photos. But what about practical problems that arise from building non-utilitarian good to look at homes?

Presenting: Don’t try this at home.

In the creatives we highlight the negatives. This is our attempt at showing why dream homes plans NEED to be shared with designers. Livpsace as a brand brings in design that impacts space.