Licious is a meat and poultry online brand in India.
For this campaign we wanted to personify the juiciness and in turn, tasty nature of Licious chicken. True joy emanates from truly good food where you just can’t help yourself.
We wanted to bring across the point that if If it’s juicy Chicken, it must be Licious Chicken!
Director: Kaushik Sarkar
Leadership: Shriram Iyer & Adarsh Atal
Creative Team: Aishwarya Mahurkar & Jonaki Guha (me)
Business: Ambalika Sen
