Director: Vivek Kumar
ECD’s: Adarsh Atal, Ameya Kovale
Creative Director: Ishita Misra
Writers: Jonaki Guha (me) & Gaurav Kamdar
Agency: Tilt Brand Solutions
Licious is a meat and poultry online brand in India.
We worked with the Licious team to conceptualise a property + film for Mother’s Day 2022. The idea stems from a long distance relationship with one’s mum and how unspoken their bond can be.
In one of it’s firsts, this was a Licious property where we stayed true to the day rather than force-fitting a product connect. Also, one of the first writing projects for me.
For more info: https://brandequity.economictimes.indiatimes.com/news/advertising/mothers-day-licious-says-use-food-as-an-excuse-to-catch-up-with-mothers/91309046
Director: Vivek Kumar
ECD’s: Adarsh Atal, Ameya Kovale
Creative Director: Ishita Misra
Writers: Jonaki Guha (me) & Gaurav Kamdar
Agency: Tilt Brand Solutions